Beschreibung Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist. Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-DohBuild revenue by learning about the $14 million license plateGet better leads through hypnosis by Sigmund Freud and Steve JobsAttract raving fans by following the cult of pistachio ice creamWhether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Fascinate, Revised and Updated: How to Make Your Brand ~ Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist / Hogshead, Sally / ISBN: 9780062206480 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Fascinate: How to Make Your Brand Impossible to Resist ~ Fascinate: How to Make Your Brand Impossible to Resist / Hogshead, Sally / ISBN: 9781504696876 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Fascinate, Revised and Updated: How to Make Your Brand ~ This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Incorporating original case studies, she gives you the exact words you need to capture the attention of a distracted world. Dive into the science of fascination and learn how to increase prices, build revenue, get better leads, and attract raving fans.
Fascinate: How to Make Your Brand Impossible to Resist ~ Order Fascinate: How to Make Your Brand Impossible to Resist, then return to this page to claim access to your bonus via your email. STEP 1 Buy the Book: . BARNES & NOBLE. BOOKS-A-MILLION. iBooks. STEP 2 Claim Your Bonus: STEP 3 Share with Friends! How I Created This Process of Persuasion. In the first half of my career, I led national campaigns for brands such as MINI Cooper and Coca .
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49 Audiobooks Recomendados: Minha Lista Garimpada dos ~ 29) Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist. Eu curto o trabalho da Sally Hogshead e quando ela lançou esse novo material esse ano de 2016, nem precisei pensar para comprar. O audiobook é estruturado ao redor de 7 linguagens que fascinam: poder, paixão, inovação, mistério, prestÃgio e alerta.
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