Beschreibung The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business. "The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business ChronicleA fascinating look into the future of business, as featured in Fast CompanyThe future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions.In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need.Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.
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Download Book ~ The Dream Society: How the Coming Shift ~ BRAND NEW, The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business, Rolf Jensen, This title shows how market leaders from Disney to Nike successfully target human emotions - and how other companies can join them. "The Dream Society" reveals the future of business after the Information Age, a future .
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Dream society - Die ausgezeichnetesten Dream society ~ Dream society - Vertrauen Sie dem Sieger der Redaktion. Jeder unserer Redakteure begrĂŒĂt Sie als Leser auf unserer Seite. Die Betreiber dieses Portals haben es uns zur Mission gemacht, Verbraucherprodukte unterschiedlichster Variante ausfĂŒhrlichst unter die Lupe zu nehmen, sodass Sie als Interessierter Leser schnell den Dream society ausfindig machen können, den Sie als Kunde fĂŒr geeignet .
An experimental research project / Proceedings of the 2011 ~ The Laws of Simplicity (Simplicity: Design, Technology, Business, Life). MIT Press. Google Scholar Digital Library; Jensen, R. 2001. The dream society: How the coming shift from information to imagination will transform your bussiness. McGraw-Hill. Google Scholar; Norman, D. A. 2003. Emotional Design: Why We Love (or Hate) Everyday things .
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