Beschreibung Batra, R: New Emerging Market Multinationals: Four Strategie. Praise for THE NEW EMERGING-MARKET MULTINATIONALSOne of Strategy and Businesss Best Business Books of the Year"This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be."PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation"An insightful readessential for those wishing to understand the evolution and growth of emerging-economy EMNCs and how they will reshape global market structures."ANAND MAHINDRA, Vice Chairman and Managing Director, Mahindra Group, India"As this timely book so insightfully points out, the rise of emerging-market multinationals is shifting the global competitive landscape and forcing us to think hard about new growth, strategy, and talent equations. A must-read for business leaders responsible for navigating today's global environment. MUHTAR KENT, Chairman and Chief Executive Officer, The Coca-Cola Company"This book offers an array of fascinating examples and an interesting framework for stimulating thinking about EMNCs' strategic options."PANKAJ GHEMAWAT, IESE Business School, and author of World 3.0"A must-read. The book is well researched and provides compelling case illustrations. I highly recommend it."W. CHAN KIM, Professor, INSEAD; Codirector, INSEAD Blue Ocean Strategy Institute;and bestselling author of Blue Ocean Strategy"This is the future of global competition. You need to understand it if you aspire to be a player or if global markets are now a part of your strategy."DAVID A. AAKER, Vice Chairman, Prophet, and bestselling author of Brand Relevance"This book gives a clear idea of the success formula of emerging-market multinationals by showing practical insights based on a deep understanding of EMNCs. This will help readers from any type of company structure their own growth strategies."WONHONG CHO, Executive Vice President and Chief Marketing Officer, Hyundai Motor Company"An excellent collection of ideas and examples that should inspire companies in emerging markets looking to build brands and markets anywhere."BUSINESSWORLDAbout the Book:LG. HTC. Tata. Haier. Lenovo. Arcelik. Natura.From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, high-quality productsrather than with poorly produced products sold under others' brand names. These emerging-market multinational companies (EMNCs) are giving the incumbent market leaders of North America, Western Europe, and Japan a run for their money in the areas of innovation, branding, and marketing.How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics?Renowned experts in global branding and marketing, the authors of The New Emerging-Market Multinationalsconducted an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. The authors identify four strategies driving this growth:COST LEADERS leverage existing low-cost structures and large-scale volumes to extend their reach into developed markets.KNOWLEDGE LEVERAGERS tap their existing resources and knowledge of home consumers and the market to build branded businesses in other emerging markets.NICHE CUSTOMIZERS combine their cost advantages in manufacturing with newly developed low-cost R&D capabilities to develop customized niche-segment branded offerings in other emerging markets.GLOBAL BRAND BUILDERS use their low-cost manufacturing and R&D capabilities to build branded businesses in developed markets but limit their focus to specific products and segments through a process of focused innovation.Whether you run an EMNC or a developedmarket company, deep knowledge of the strategies outlined here is an absolute necessity for competing effectively now and in the future. Don't get caught off guard by the "new kids on the block"because today's EMNCs are determined to be tomorrow's market leaders.
The New Emerging Market Multinationals: Four Strategies ~ The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands / Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer / ISBN: 8601300056999 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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The New Emerging Market Multinationals: Four Strategies ~ The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands CITATION. Chattopadhyay, Amitava; Batra, Rajeev; and Ozsomer, Aysegul. The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands. US: McGraw-Hill, 2012. Add to Favorites; Email to a Friend; Download Citation; The New Emerging Market Multinationals: Four .
The New Emerging Market Multinationals: Four Strategies ~ The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands PDF By:Amitava Chattopadhyay,Rajeev Batra,Aysegul Ozsomer Published on 2012-05-18 by McGraw Hill Professional By:Amitava Chattopadhyay,Rajeev Batra,Aysegul Ozsomer Published on 2012-05-18 by McGraw Hill Professional
The new emerging market multinationals : four strategies ~ Get this from a library! The new emerging market multinationals : four strategies for disrupting markets and building brands. [Amitava Chattopadhyay; Rajeev Batra; Aysegul Ozsomer] -- Featuring case studies from LG; HTC; Tata; Haier; Lenovo; Arcelik; and Natura; this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies .
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The New Emerging Market Multinationals: Four Strategies ~ Praise for THE NEW EMERGING-MARKET MULTINATIONALS "This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." —PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation "An insightful read—essential for those wishing to understand the evolution and growth of emerging-economy EMNCs and .
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Market Entry Strategies of Turkish MNEs / SpringerLink ~ Beginning with a brief review of internationalization strategies of emerging country multinationals (EC MNEs), this chapter introduces four market entry strategies of Turkish multinationals: drop and diffuse by adaptation, masking the EC MNE, playing the DC MNE, and challenging to incumbents. Each strategy is discussed in detail with typical examples from selected cases of 11 Turkish .
Strategic Importance of Cross-Border Acquisitions for ~ The new emerging market multinationals: Four strategies for disrupting markets and building brands . Guillen, F. M., & Garcia-Canal, E. (2009). The American model of the multinational firm and the “new” multinationals from emerging economies. Academy of Management Perspective, 23(2), 23 –35. CrossRef Google Scholar. IBM. (2005). Lenovo completes acquisitions of IBM’s personal .
AYSEGÜL ÖZSOMER 2019 ~ Global Marketing Strategy, Standardization - Adaptation of the Marketing Mix . Amitava Chattopadhyay, Rajeev Batra, Aysegul Özsomer (2012), “The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and the Competition, New York: McGraw Hill (320 pages). Selected the Best Strategy Book of 2012 by Business+Strategy, USA. Book reviews published in LeMonde, the Economist .
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Amitava Chattopadhyay - Faculty Profile / INSEAD ~ Amitava Chattopadhyay is a Professor of Marketing and the GlaxoSmithKline Chaired Professor of Corporate Innovation at INSEAD. He is an expert on branding, and his research has appeared in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Marketing Science, Management Science,
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