Beschreibung Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. One of FORTUNE Magazine's Top 5 Business Book Must-ReadsHow do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?EPIC CONTENT MARKETINGOne of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they donÂt care about.Epic Content Marketing takes you step-by-stepthrough the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.Once we hook customers with epic content, they reward us by sending our sales through the roof.Epic Content Marketing provides everything youneed to:Determine what your content niche should be to attract and retain customersDiscover and develop your content marketing mission statementSet up a process for creating and curating epic contentLearn how to leverage social and e-mail channels to create--and grow--your audienceMeasure the performance of your content--and increase your content marketing budgetWith in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.Whether you're the CMO of a Fortune 500, a digital marketer, or an entrepreneur,Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!PRAISE FOR EPIC CONTENT MARKETING"From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business." -- Don Schultz, the "father of integrated marketing," Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 books"Joe Pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. But hereÂs mine anyway: You don't need MORE content. You need the right kind of content,strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again." -- Ann Handley, coauthor ofContent Rules and Chief Content Officer, MarketingProfs"As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share." -- David Meerman Scott, marketing strategist and bestselling author ofThe New Rules of Marketing and PR"This is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now." -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola Company"You could say that Joe Pulizzi wrote the book on content marketing, but now it's more than just a saying.It's what youÂre holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way." -- Mitch Joel, President, Twist Image, and author of Six Pixels of Separation andCTRL ALT DeleteÂJoe Pulizzi may know more about content marketing than any person alive. He proves it in these pages." --Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not HypeÂThe future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in Content Marketing.Epic Content Marketing gives all the details practitioners need without overcomplicating. --Professor JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill"Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles, and core strategies of our field in a way that's easy-to-understand, inspiring, and entertaining. If your company doesn't yet realize that it's a media company, with all the challenges and advantages that implies, you're missing the most powerful way to connect with your customers."-- Julie Fleischer, Director, Media & Consumer Engagement, Kraft Foods
Epic Content Marketing: How to Tell a Different Story ~ Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less / Pulizzi, Joe / ISBN: 0884652377150 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
Epic Content Marketing: How to Tell a Different Story ~ Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (English Edition) eBook: Pulizzi, Joe: : Kindle-Shop
Epic Content Marketing: How to Tell a Different Story ~ Review: Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less User Review - Elle Rush - Goodreads. I got a ton of marketing books out of the library; this is the only one I read cover to cover. It had a ton of ideas and tips about how to better market myself and my books, as .
Epic Content Marketing: How to Tell a Different Story ~ Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less . 25. Juli 2014 verfasst von Joe Pulizzi. One of Fortune Magazine's Top 5 Business Book Must-Reads. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing One of the world's .
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Literatur ĂŒber Online Marketing, Social Media und digitale ~ Pulizzi, Joe: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less. 27.11.2019 Rupp, Miriam: Storytelling fĂŒr Unternehmen. 23.04.2018 Sammer, Petra: Storytelling. zurĂŒck zum Inhaltsverzeichnis . Customer Experience Management. Touchpoints und Customer Journeys. Der Kunde hat viele BerĂŒhrungspunkte mit Produkten und .
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: Youtility: Why Smart Marketing Is about Help ~ Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Joe Pulizzi. 4.6 out of 5 stars 184. Kindle Edition. $15.12. Next. What other items do customers buy after viewing this item? Page 1 of 1 Start over Page 1 of 1 . This shopping feature will continue to load items when the Enter key is pressed. In order to navigate out of .
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Buyer Personas: How to Gain Insight into your Customer's ~ Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Joe Pulizzi. 4.6 out of 5 stars 223. Hardcover. $21.06. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All (Good to Great) Jim Collins. 4.6 out of 5 stars 713. Hardcover. $17.90. Building a StoryBrand: Clarify Your Message So Customers Will .
Youtility: : Baer, Jay: 9781591846666: Books ~ Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Pulizzi, Joe (2013) Hardcover Joe Pulizzi. 4.6 out of 5 stars 143. Unknown Binding. 22 offers from ÂŁ13.84. Contagious: How to Build Word of Mouth in the Digital Age Jonah Berger. 4.6 out of 5 stars 1,230. Paperback. ÂŁ6.61. Only 11 left in stock (more on the way). This .
10 Ecommerce Product Description Examples That Sell (Not Tell) ~ Itâs up to you to get their imagination running wild with all the possibilities of what your product will look like and how it will make them feel. Often that means telling a story. As the great writer and journalist Joan Didion once said, âWe tell ourselves stories in order to live.â Or in this case, we tell ourselves stories in order to .
Helpvertising Buch von versandkostenfrei bei Weltbild ~ Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less . Joe Pulizzi 0 Sterne. Buch 27. 81 ⏠In den Warenkorb Erschienen am 01.10.2013. lieferbar. Text und Konzeption im Content Marketing . Sandro Abbate 0 Sterne. Buch 14. 99 ⏠In den Warenkorb Erschienen am 10.03.2017. lieferbar. Think Content! Miriam Löffler, Irene Michl .
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