Beschreibung Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (Chicago Studies in Practices of Meaning). Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Guerrilla Marketing: Counterinsurgency and Capitalism in ~ Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon .
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Guerrilla Marketing: Counterinsurgency and Capitalism in ~ Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of .
Guerrilla Marketing: Counterinsurgency and Capitalism in ~ “Guerrilla Marketing as an ethnographic study is not simply one of the unimagined vertical leaps into the worlds of the highly professional, but instead it is a work compiled by rhizomatic maneuvers in disparate, multi-dimensional folds, illustrating not just access to multiple kinds of actors in Colombia's armed conflict from various scales—but the slow weaving of depth and breadth, the .
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Target Intimacy: Notes on the Convergence of the ~ Guerrilla marketing: counterinsurgency and capitalism in Colombia. Chicago: University of Chicago Press. Chicago: University of Chicago Press. Apuntando al corazón (film)
Target Intimacy: Notes on the Convergence of the ~ As I show in chap. 4 of Guerrilla Marketing (Fattal 2018), the logic of side-switching, implicit in Colombia’s individual demobilization program, surges to the fore when former combatants’ economic reintegration falters and they find themselves broke and broken by their trial-by-fire induction into the wiles of savage capitalism in Colombian cities. Narco-paramilitary groups that control .
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Cultural Excursions: Marketing Appetites and Cultural ~ Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens.
The Political Economy of Counterinsurgency Violence ~ This paper explores the conditions under which such violence can be effective through a case study of British counterinsurgency strategy in the Second Anglo-Boer War (1899-1902). I find that the .
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