Beschreibung Luxury Fashion Branding: Trends, Tactics, Techniques. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Luxury Fashion Branding: Trends, Tactics, Techniques ~ "Luxury Fashion Branding" is the groundbreaking first book of its kind that addresses the business of luxury fashion from a strategic viewpoint. It critically analyzes the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modelling and e-retail. Presented in a clear .
Luxury Fashion Branding - Trends, Tactics, Techniques / U ~ Luxury Fashion Branding Trends, Tactics, Techniques. Authors: Okonkwo, U. Free Preview. Buy this book eBook 42,79 . Immediate eBook download after purchase and usable on all devices; Bulk discounts available ; Hardcover 67,59 € price for Spain (gross) Buy Hardcover ISBN 978-0-230-52167-4; Free shipping for individuals worldwide. Please be advised Covid-19 shipping restrictions apply .
Luxury Fashion Branding: Trends, Tactics, Techniques ~ Luxury Fashion Branding: Trends, Tactics, Techniques von Okonkwo, U. beim ZVAB - ISBN 10: 0230521673 - ISBN 13: 9780230521674 - Palgrave Macmillan - 2007 - Hardcover
Luxury Fashion Branding: Trends, Tactics, Techniques by ~ Luxury Fashion Branding: Trends, Tactics, Techniques by Uche Okonkwo(2007-05-03) / Uche Okonkwo / ISBN: / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Luxury Fashion Branding: Trends, Tactics, Techniques by U ~ Luxury Fashion Branding: Trends, Tactics, Techniques by U. Okonkwo (2007-05-03) / U. Okonkwo / ISBN: / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
eBook ^ Luxury Fashion Branding: Trends, Tactics ~ Luxury Fashion Branding: Trends, Tactics, Techniques By Uche Okonkwo Palgrave Macmillan. Hardback. Book Condition: new. BRAND NEW, Luxury Fashion Branding: Trends, Tactics, Techniques, Uche Okonkwo, [FRONT FLAP] 'Luxury is a necessity that begins where necessity ends' These words spoken by Gabrielle Coco Chanel in the early twentieth century .
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Luxury Fashion Branding: Trends, Tactics, Techniques - U ~ EBOOK FROM $18.27. Get this book in print. Springer Shop; ; Barnes&Noble ; Books-A-Million; IndieBound; Find in a library; All sellers » Luxury Fashion Branding: Trends, Tactics, Techniques. U. Okonkwo. Springer, Jan 18, 2016 - Business & Economics - 352 pages. 2 Reviews. This groundbreaking fashion branding and management text brings an analytical business dimension to the .
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Luxury Online - Styles, Systems, Strategies / Uché Okonkwo ~ 'Uché's first book, Luxury Fashion Branding, revealed an author of intelligence, insight with humor, and a passion for the online side of luxury. But time has proved that this was a subject that begged the question on a future work fully dedicated to luxury e-business. She is perfectly positioned to access clients and companies' online luxury policies ranging from best practices to no .
The luxury brand strategy challenge / SpringerLink ~ This apparent gap prompted the publication of my book Luxury Fashion Branding: Trends, Tactics, Techniques (2007, Palgrave Macmillan), which today serves as a reference for both academics and business practitioners in the luxury field. The need to make a further contribution of knowledge in luxury management has also led to other recent publications in the field by notable scholars and .
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Brand Analysis Report: Louis Vuitton by Jennifer Feng - Issuu ~ Luxury fashion branding: trends, tactics, techniques. Basingstoke: Palgrave Macmillan. Posner, H. 2011. Marketing Fashion. London : Laurence King. Retail Industry. 2016. Louis Vuitton Mission .
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