Beschreibung The Contagious Commandments: Ten Steps to Brand Bravery. Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
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Contagious Commandments (2019 edition) / Open Library ~ Contagious Commandments Ten Steps to Brand Bravery by Paul Kemp-Robertson, Chris Barth. 0 Ratings 0 Want to read; 0 Currently reading; 0 Have read; This edition published in 2019 by Penguin Books, Limited Written in English — 304 pages This edition doesn't have a description yet. Can you add one? Subjects Marketing, Brand name products. Read more. Read less. View 2 Editions Overview; This .
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The Ten Commandments: A Short History of an Ancient Text ~ Coogan discusses the meanings the Ten Commandments had for audiences in biblical times and observes that the form of the ten proscriptions and prohibitions was not fixed—as one would expect since they were purported to have come directly from God—nor were the Commandments always strictly observed. In later times as well, Jews and especially Christians ignored and even rejected some of the .