Beschreibung Buyology: Truth and Lies About Why We Buy. NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:• Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Buyology: Truth and Lies About Why We Buy - Lindstrom ~ Buyology: Truth and Lies About Why We Buy / Lindstrom, Martin, Underhill, Paco / ISBN: 8601400278932 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Buyology: Warum wir kaufen, was wir kaufen - Lindstrom ~ Originaltitel : Buyology. Truth and Lies About Why We Buy; ISBN-10 : 3593389290; Gebundene Ausgabe : 230 Seiten; ISBN-13 : 978-3593389295; Größe und/oder Gewicht : 14.8 x 2.28 x 22 cm; Herausgeber : Campus Verlag; 1. Auflage (10. August 2009) Sprache: : Deutsch; Bestseller-Rang: Nr. 324,692 in Bücher (Siehe Top 100 in Bücher) Nr. 364 in Branding (Bücher) Nr. 1,344 in Marketing .
Buyology: Truth and Lies About Why We Buy / Martin ~ Written like a fast paced detective novel, Buyology unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." —Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology.
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Buyology: Truth and Lies About Why We Buy by Martin ~ Buyology: Truth and Lies About Why We Buy by Martin Lindstrom(2010-02-02) / Martin Lindstrom / ISBN: / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Buy ology : truth and lies about why we buy : Lindström ~ Buy ology : truth and lies about why we buy Item Preview remove-circle Share or Embed This Item. EMBED. EMBED (for wordpress hosted blogs and archive item <description> tags) Want more? Advanced embedding details, examples, and help! No_Favorite. share. flag. Flag this item for. Graphic Violence ; Graphic Sexual Content ; texts. Buy ology : truth and lies about why we buy by Lindström .
: Buyology: Truth and Lies About Why We Buy ~ Martin Lindstrom’s, author of Buyology – Truth and Lies About Why We Buy, main objective is how neuromarketing will change marketing strategies in the future and help us understand the science behind why we buy in relation to the goal of marketers. The main thesis of Lindstrom is expressed in how everything customers believe about why we buy is wrong. Traditional market research, which .
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Buyology: Truth and Lies About Why We Buy: Lindstrom ~ Essentially, we rarely have any rational control over why we buy some products and not others. This is because our brain subconsciously chooses for us. Traditional marketing methods no longer work in our society and the reasons we think we buy are very deceptive. Martin Lindstrom’s, author of Buyology – Truth and Lies About Why We Buy, main objective is how neuromarketing will change .
Buyology: Truth and Lies About Why We Buy (English Edition ~ Buyology: Truth and Lies About Why We Buy (English Edition) eBook: Lindstrom, Martin, Paco Underhill: .mx: Tienda Kindle
Buyology: Truth and Lies About Why We Buy - Lindstrom ~ Buyology: Truth and Lies About Why We Buy / Lindstrom, Martin, Underhill, Paco, Leslie, Don / ISBN: 9780739376010 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Buyology Truth And Lies About Why We Buy PDF ~ 8601400278932 kostenloser versand fur alle bucher mit versand und verkauf duch download buyology truth and lies about why we buy by martin lindstrom full page in pdf shareable link use the link below to share a full text version of this article with your friends and colleagues learn more main buyology truth and lies about why we buy buyology truth and lies about why we buy martin .
Buyology: Truth and Lies About Why We Buy - SILO.PUB ~ Though nothing in science can ever be considered the final word, I believe Buyology is the beginning of a radical and intriguing exploration of why we buy. A contribution that, if I’ve achieved my goal, overturns many of the myths, assumptions, and beliefs that all of us have long held about what piques our interest in a product and what drives us away. So I hope you enjoy it, learn from it .
PDF Kostenlos Buyology / FAULLOCH PDF ~ Buyology: Truth and Lies About Why We Buy and the New Science of Desire . In seinem Bestseller »Buyology«, der in 25 Sprachen übersetzt wurde, präsentiert der gebürtige Däne die faszinierenden Ergebnisse seiner revolutionären Neuromarketingstudie, in der er erstmals die unmittelbare Wirkung von Marketing auf das menschliche Gehirn untersucht.
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Summary of Buyology by Martin Lindstrom eBook gratis ~ Throughout Buyology, you'll learn the science behind why we make purchases and even why we prefer some brands over others, like Pepsi vs. Coke or Apple vs. Samsung. You'll find that science reveals that our brains are incredibly complex and companies have long tried to understand our buying habits to sell us their products. However, many companies have gotten it all wrong. In fact .
Buyology Truth And Lies About Why We Buy ~ 8601400278932 kostenloser versand fur alle bucher mit versand und verkauf duch martin lindstroms author of buyology truth and lies about why we buy main objective is how neuromarketing will change marketing strategies in the future and help us understand the science behind why we buy in relation to the goal of marketers shareable link use the link below to share a full text version of .
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