Beschreibung The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing. A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to:* Generate genuine buzz both online and off.* Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities.* Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
The Anatomy of Buzz Revisited: Real-life Lessons in Word ~ The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing / Rosen, Emanuel / ISBN: 9780385526326 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
The Anatomy of Buzz Revisited: Real-life Lessons in Word ~ “The Anatomy of Buzz Revisited” by Emanuel Rosen is an updated version of his original book, “The Anatomy of Buzz”, that offers twelve additional chapters explaining how word of mouth is generated and the importance of using it in marketing strategies to sell products to customers. Buzz is increasingly prevalent in today’s world with the constant growth of online and offline social networks, making this book appropriate and relevant for all readers, but it is a must read for .
The Anatomy of Buzz Revisited: Real-life lessons in Word ~ “The Anatomy of Buzz Revisited” by Emanuel Rosen is an updated version of his original book, “The Anatomy of Buzz”, that offers twelve additional chapters explaining how word of mouth is generated and the importance of using it in marketing strategies to sell products to customers. Buzz is increasingly prevalent in today’s world with the constant growth of online and offline social networks, making this book appropriate and relevant for all readers, but it is a must read .
The Anatomy of Buzz Revisited: Real-life lessons in Word ~ A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.
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