Beschreibung Brands: Meaning and Value in Media Culture. Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on:consumptionmarketingbrand managementonline branding the brand as informational capital.Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.
Brands / Meaning and Value in Media Culture - Taylor & Francis ~ When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of .
Brands: Meaning and Value in Media Culture - Adam ~ View eBook. Get this book in print. Psychology Press; ; Barnes&Noble - $235.00; Books-A-Million; IndieBound ; All sellers » Brands: Meaning and Value in Media Culture. Adam (University of Copenhagen Arvidsson, Denmark), Adam Arvidsson. Psychology Press, 2006 - Social Science - 168 pages. 0 Reviews. Drawing on rich empirical material, this revealing book builds up a critical .
Brands: Meaning and Value in Media Culture - Adam ~ View eBook. Get this book in print. ; Barnes&Noble - $69.95; Books-A-Million; IndieBound; Find in a library ; All sellers » Brands: Meaning and Value in Media Culture. Adam Arvidsson. Routledge, 2006 - Business & Economics - 168 pages. 0 Reviews. Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool .
Book Review: Adam Arvidsson, Brands: Meaning and Value in ~ If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Simply select your manager software from the list below and click on download. How to cite this article: Style: Copy to clipboard: Format: Tips on citation download: Download Citation: Download article citation data for: Book Review: Adam Arvidsson, Brands: Meaning and .
Brands: Meaning and Value in Media Culture: Arvidsson ~ When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of .
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