Beschreibung Actionable Web Analytics: Using Data to Make Smart Business Decisions. Getting ROI from the Web Is Everyone's Job Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the world's most powerful online brands. These lessons help executives, marketers, web managers, designers, and developers take action based on the actual behavior of site visitors. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. Inside you'll learn to demonstrate real ROI from your website. * Learn to use web analytics data to help make strategic decisions and set corporate goals* Ask the right questions when planning your website* Recognize how your data reflects the perceptions of your customers, information on your competitors, and your marketing costs* Develop criteria for choosing an agency to help you interpret your data* Discover how successful your marketing efforts have been* Create a culture of analysis within your organization "Relationship marketing continues to evolve in new and exciting ways, and Actionable Web Analytics provides a clear and concise guidebook for the marketing executive. Burby and Atchison have captured the essence of creating relationships online, which lead to meaningful customer dialogues, and then measuring the success of those efforts."--Lester Wunderman, Founder and Chairman Emeritus, Wunderman "We have been fortunate enough during the past decade to see our business grow in parallel with and in partnership with the team at ZAAZ. As true thought leaders in the web analytics and marketing space, Burby and Atchison have captured the important issues facing marketers and business people every day and explained them eloquently in Actionable Web Analytics."--Josh James, CEO and Co-Founder, Omniture "Burby and Atchison have spent close to a decade helping a wide variety of companies optimize their advertising spend, supersize their website value, and maximize their online marketing ROI. These guys are in an amazing position to help you figure out all of the above. But that's just the half of it. While their position is nice, their scary IQ, their awesome curiosity, and their uncanny ability to drill down to bona fide business value make this book a must read."--Jim Sterne, President of the Web Analytics Association and Producer of Emetrics Summit
Actionable Web Analytics: Using Data to Make Smart ~ Actionable Web Analytics: Using Data to Make Smart Business Decisions / Burby, Jason, Atchison, Shane / ISBN: 9780470124741 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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The top 10 strategies to turn data into actionable analytics ~ This will turn your data into insights and profitable business decisions. 5. Discover the context of your data set. Everyone has got data and their own personal data-driven insight (opinion). In most cases, a superior understanding of context leads to the best decisions. Make sure to establish context for the data you are seeing. What do these .
Data Sharing Is a Business Necessity to Accelerate Digital ~ By recasting data sharing as a business necessity, data and analytics leaders will have access to the right data at the right time, enabling more robust data and analytics strategies that deliver business benefit and digital transformation. While it’s not easy to change the status quo, data and analytics leaders must ask themselves what two areas to prioritize now to foster a data sharing .
How Big Data Influences The Decision Making For ~ Big data has provided power to the businesses by strengthening its root. Today, we have brought this article to provide the effect of Big data analytics on business. How Big Data improves the Decision-Making Process? Everyone knows that everyday business data keeps on increasing and the enterprises can access various types of data that may be .
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Web Analytics – Wikipedia ~ Web Analytics (auch Clickstream-Analyse, Datenverkehrsanalyse, . Shane Atchison: Actionable Web Analytics: Using Data to Make Smart Business Decisions. Sybex, 2007, ISBN 978-0-470-12474-1. (englisch) Frank Reese: Web Analytics – Damit aus Traffic Umsatz wird: Die besten Tools und Strategien. Verlag Businessvillage, 2008, ISBN 978-3-938358-71-9. Marco Hassler: Web Analytics – Metriken .
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Redirecting ~ Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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Definition of Advanced Analytics - Gartner Information ~ Advanced Analytics is the autonomous or semi-autonomous examination of data or content using sophisticated techniques and tools, typically beyond those of traditional business intelligence (BI), to discover deeper insights, make predictions, or generate recommendations. Advanced analytic techniques include those such as data/text mining, machine learning, pattern matching, forecasting .
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The 10 / 90 Rule for Magnificent Web Analytics Success ~ Numerous studies have pointed out that while almost all Fortune 500 companies have great investments in "Web Analytics" they still struggle to make any meaningful business decisions. Most people complain that there are tera bytes of data and giga bytes of reports and mega bytes of Excel and PowerPoint files. Yet no actionable insights, no innate awareness of what is really going on through the .