Beschreibung Designing Brand Identity: An Essential Guide for the Whole Branding Team. Praise for previous editions of Designing Brand Identity: "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler provides a practical structure for the brand building process."-Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team."-Communication Arts
Designing Brand Identity An Essential Guide for the Whole ~ Designing Brand Identity An Essential Guide for the Whole Branding Team
Designing Brand Identity: An Essential Guide for the Whole ~ From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design .
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Designing Brand Identity / Alina Wheeler ~ Whether you're the project manager for your company's rebrand, or you need to educate your client or your staff about brand fundamentals, Designing Brand Identity is an essential resource for the whole branding team. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools and global best practices.
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Designing Brand Identity: An Essential Guide for the ~ Designing Brand Identity: An Essential Guide for the Entire Branding Team by. Alina Wheeler. 4.10 · Rating details · 2,064 ratings · 67 reviews From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step .
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