Beschreibung Proven Strategies in Competitive Intelligence: Lessons from the Trenches. Tested-in-the-trenches competitive intelligence techniques used at today's top companiesThis book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.oThe only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI teamoNumerous case studies vividly illustrating cutting-edge CI techniques in action
Competitive intelligence: Lessons from the trenches ~ This article is adapted from the introduction to the recently published book Proven Strategies in Competitive Intelligence: Lessons from the Trenches, edited by John E. Prescott and Stephen H. Miller (2001, John Wiley & Sons).Along with his own research, Dr. Prescott draws key lessons from articles published over the past five years in the pages of Competitive Intelligence Review, including .
Proven Strategies in Competitive Intelligence: Lessons ~ Proven Strategies in Competitive Intelligence presents the best thinking and most successful techniques from these and other leading firms on how medium- to large-sized companies can strategize and implement a competitive intelligence program across a wide range of business functions. Readers will learn the secrets of the best business intelligence operations as corporate CI leaders explain:
Competitive intelligence: Lessons from the trenches ~ This article is adapted from the introduction to the recently published book Proven Strategies in Competitive Intelligence: Lessons from the Trenches, edited by John E. Prescott and Stephen H .
Proven Strategies in Competitive Intelligence (Prescott ~ Lessons From the Trenches. Like armies in battle, business organizations must have a thorough understanding of what they are up against to succeed. Competitive intelligence (CI) is the legal and ethical process of collecting, analyzing, and applying information about the capabilities, vulnerabilities, and intentions of the competition. Proven Strategies in Competitive Intelligence assembles .
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Introduction to Competitive Intelligence ~ Competitive Intelligence: Definition Factors that impact a company’s ability to compete: Suppliers, customers, distributors, competitors, potential competitors Macro factors: Economic, socio-cultural, political, legal and technology Turn external information into the intelligence: Affects strategic and tactical decision-making
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