Beschreibung Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market. "Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author's analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands." Felix Herrnberger President BMW Asia Pte Ltd "Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across the globe, it is so refreshing to see branding tackled from a purely Asian perspective. An invaluable reference book and eminently readable, the step-by-step style and volume of relevant cases and examples makes this a must have for any manager in Asia looking to embark on creating his own regional or global brand." Ray Dempsey Area manager McCann-Erickson South East Asia
Branding in Asia: The Creation, Development, and ~ Branding in Asia is an invaluable book that is a must for anyone responsible for business growth in the 21st century. Dr Paul Temporal is Asia's leading expert on brand creation, development and management, having lived in the region for over 14 years. He has worked with leading companies and governments, and is well known his results-oriented .
Asian Brand Strategy - untag-smd.ac.id ~ Asian Brand Strategy explores these issues focusing on the Asian market environment and on attempts to build Asian brands. Brand management is essential if a firm wants to achieve sustained success, especially when competition is increasingly intense and product differentiation difficult. This situation is observed in many parts of Asia and
Branding in Asia: the creation, development, and ~ Branding in Asia: the creation, development, and management of Asian brands for the global market. Add to My Bookmarks Export citation. Type Book Author(s) Temporal, Paul Date 2001 Publisher Wiley Pub place New York Edition Rev. ed ISBN-10 0471479101. This item appears on. List: MKF2521 Brand management (Caulfield) Section: Books: Next: Branded nation: the marketing of megachurch, c .
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