Beschreibung The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy. "Music defines us. Joel Beckerman knows. Let him tell you all about it." —Anthony Bourdain “Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.”—EW.com Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sound’s effects on every aspect of our lives. You don’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core. “I’ve spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we’ve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life.” —Moby
The Sonic Boom: How Sound Transforms the Way We Think ~ The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy - Kindle edition by Beckerman, Joel, Gray, Tyler. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy.
Sonic Boom Interactive Experience ~ Explore the world of sound with the companion to composer/author Joel Beckerman's book, "The Sonic Boom: How Sound Transforms the Way We Think, Feel & Buy"
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: Customer reviews: The Sonic Boom: How Sound ~ The Sonic Boom is about how sound affects peopleâs mood and perception of atmosphere, and how sounds can evoke emotions and create brand loyalty. The primary concept of the book is the âboom momentâ, which is defined as the right sound or music used to convey information and create connections through the use of memory and creation of new experiences. Boom moments are also described in .
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Sound Business - Treasure, Treasure, Julian - ~ The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy Joel Beckerman. 3,8 von 5 Sternen 50. Taschenbuch. 13,25 ⏠Treasure, J: How to Be Heard Julian Treasure. 4,6 von 5 Sternen 40. Taschenbuch. 16,79 ⏠How Music Works David Byrne. 4,7 von 5 Sternen 446. Taschenbuch. 11,43 ⏠Weiter. Es wird kein Kindle GerÀt benötigt. Laden Sie eine der kostenlosen Kindle Apps herunter .
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