Beschreibung Checkout: The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand. eCommerce is evolving, and it's making building a profitable eCommerce business harder than ever.What worked 5 years ago is now a dead end. Digital marketing today is lazy. It prioritizes paid users even though every entrepreneur knows organic users represent a much higher lifetime value. But attracting paid users is so much faster and easier, entrepreneurs are blinded by the FOMO of short-term crutches like discounting to boost sales at any cost. That cost is often non-existent retention rates which bleeds your profits and only creates more desperation for quick conversions. Most retailers end up trying to compete on price, a game you're always going to lose, and get trapped trading their time for money, the same rat race most entrepreneurs started their own business to escape.There is a way to stop micromanaging your business and focus on scaling it: you need a brand.Consumers always buy for the same reasons, whether online or offline, but eCommerce has profoundly changed buying behavior and the typical buyer's journey. In the early days of eCommerce, having a good SEO strategy and attractive website design was enough to generate sales, so brand development was largely seen as an unnecessary expense.With the economic disruption from social distancing, more demographics are shifting to online shopping, and it's accelerating eCommerce's evolution exponentially. Consumers expect a seamless experience that reflects their values and offers more than a transaction. To achieve this, what you need today is an approach that marries the customer insights and the strategic direction of branding with the tools of eCommerce. After every category has been disrupted and saturated with DTC offers, building a strong brand is quickly becoming the only way to differentiate your business amongst competitors.You need the 7C's.In Checkout: The eCommerce Branding Book, Neil Verma, a former corporate brand executive and eCommerce entrepreneur, introduces the 7C Method, an end-to-end brand strategy designed specifically for eCommerce. The result of an exhaustive study of the top 100 eCommerce brands blended with blue-chip brand secrets, it's the only branding book of its kind. And the 7C's aren't another growth hack: this is a holistic brand strategy that eliminates guesswork, optimizes resources, and gives you back your time.
Checkout: The Step-by-Step, 7C Method to Build a Dominant ~ Checkout: The 7-C Method by Neil Verma and Ren Moulton is an expansive tour of how to build an eCommerce brand from scratch, loaded with examples throughout. Rather than focus on eCommerce / marketing theory, Verma and Moulton offer a framework (the 7-Cs) and encourage you to work through it as you read. The goal: to help you chart out why your eCommerce business exists, who you serve, and how .
Checkout: The Step-by-Step, 7C Method to Build a Dominant ~ Checkout: The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand eBook: Verma , Neil , Moulton, Ren: : Kindle Store Select Your Cookie Preferences We use cookies and similar tools to enhance your shopping experience, to provide our services, understand how customers use our services so we can make improvements, and display ads.
Checkout: The Step-by-Step, 7C Method to Build a Dominant ~ Checkout: The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand - FREE until October 10th [Kindle]
How to Build Your Own Brand From Scratch in 7 Steps ~ Check out Seek Logo for even more logo inspiration, or use our Hatchful logo maker to start generating some ideas. Thereâs also our comprehensive guide on how to design a logo, where we walk you through the process step by step. 7. Apply your branding across your business. Applying your branding across your business gives it a cohesive brand .
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