Beschreibung A Cannes Lions Jury Presents: The Art of Branded Entertainment. A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers.For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror.Contributors to The Art of Branded Entertainment: Monica Chun, President of PMK.BNC; Jules Daly, president of RSA Films; Ricardo Dias, CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne, Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll, ICM Partners Global Head of Branded Entertainment; Gabor Harrach, the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance, Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen, partner at Jung von Matt/SPORTS; Luciana Olivares, CCO of Latina Media in Peru; Marcelo Páscoa, Head of Global Brand Marketing at Burger King; PJ Pereira, Founder and Creative Chairman of Pereira O'Dell; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki, CEO of Stories International; Jason Xenopoulos, Chief Vision Officer and Chief Creative Officer of VML.
A Cannes Lions Jury Presents: The Art of Branded ~ A Cannes Lions Jury Presents: The Art of Branded Entertainment - Sprache: Englisch. (eBook epub) - bei eBook. Hilfe +49 (0)40 4223 6096 Suche eBooks . Bestseller Neuerscheinungen Preishits ² eBooks verschenken .
A Cannes Lions Jury Presents: The Art of Branded ~ A Cannes Lions Jury Presents: The Art of Branded Entertainment / Ricardo Dias, Gabor Harrach, Marcelo Pascoa, Monica Chun, Tomoya Suzuki, Luciana Olivares, Pelle Sjoenell, Jason Xenopoulos, Misha Sher / ISBN: 9780720620580 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
A Cannes Lions Jury Presents: The Art of Branded ~ A Cannes Lions Jury Presents: The Art of Branded Entertainment, 2018, Erscheinungsjahr 2018, Buch Bücher portofrei persönlicher Service online bestellen beim Fachhändler
The Art of Branded Entertainment ~ For the past five years the Cannes Lions International Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as .
A Cannes Lions Jury Presents: The Art of Branded ~ A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity. A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experien…
A Cannes Lions Jury Presents: The Art of Branded ~ "The Art of Branded Entertainment", the first book ever written by a Cannes Lions jury, not only makes a good case about why Branded Entertainment is probably the only meaningful way to engage with audiences in the age of Netflix & YouTube, but also provides a concise history of the genre and its biggest hits so far, as well as tapping into the potential it has for the future, moving beyond .
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Innovation Lions / Awards / Cannes Lions 2020 ~ Cristovao has previously sat on the Titanium Lions jury and returns to lead the Innovation Lions as President in 2020. She has been a guest speaker at both Cannes Lions and Spikes Asia. Cristovao has worked as a writer, brand developer and creative director for a range of global brands including Google, Honda and AMEX. Her projects scan disciplines from art installations to digital experiences .
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