Beschreibung Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. "This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
Brand Failures: The Truth About The 100 Biggest Branding ~ Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time / Haig, Matt / ISBN: 9780749462994 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Brand Failures: The Truth about the 100 Biggest Branding ~ "Branding Failures" is about failures in business, which is always great to study, as to not to repeat history. Each of the 100 cases looks at a business failure (classic, idea, extension, PR, cultural, people, rebranding, tired brands, and E-Failures) its story, and it's reason for failure. Each conclusion is mostly logical, even with a little help. In fact, not a case goes by where the .
Brand Failures: The Truth about the 100 Biggest Branding ~ Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by. Matt Haig. 3.59 · Rating details · 490 ratings · 48 reviews It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" into .
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Brand Failures: The Truth About the 100 Biggest Branding ~ Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time / Haig, Matt / ISBN: 9780749439279 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Brand Failures: The Truth About the 100 Biggest Branding ~ Examining 'the 100 biggest branding mistakes of all time, ' Haig organizes these 100 ""failures"" into ten types, each with its own moral and admonition. These types include classic failures (e.g., New Coke), idea failures (e.g., R.J. Reynolds' smokeless cigarettes), extension failures (e.g., Harley Davidson perfume), culture failures (e.g., Kelloggs in India), and technology failures (e.g .
Brand Failures: The Truth About The 100 Biggest Branding ~ Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time: Volume 2 by Matt Haig (2011-05-03) / / ISBN: / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Brand Failures: The Truth About The 100 Biggest Branding ~ [Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time: Volume 2] [By: Haig, Matt] [May, 2011] / / ISBN: 0884500104327 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Brand Failures: The Truth About the 100 Biggest Branding ~ There are definitely some lessons to be learned in the 2nd edition of Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Times by Matt Haig. It's worth reading if you own or manage a business, or if you're deciding whether to invest in a company. Just keep in mind that hindsight is 20/20, and pointing out mistakes after the fact is far easier than seeing them at the time.
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