Beschreibung Storyscaping: Stop Creating Ads, Start Creating Worlds. How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.* Shows how to map how the consumer engages with the category and product/service* Explains how to develop an organizing idea and creative plan for an immersive storyscape experience* Defines the role of marketing channels around the organizing idea* Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
Storyscaping: Stop Creating Ads, Start Creating Worlds ~ Storyscaping: Stop Creating Ads, Start Creating Worlds is a blockbuster tale about stories and the power they have to turn brands into stands. In a world that is ad rich and idea poor, these authors are the heroes who will save your job and career by giving you the ultimate tool for the next generation of marketers: the great story."
Storyscaping: Stop Creating Ads, Start Creating Worlds ~ Storyscaping is a new marketing approach that brings together the power of stories with the excitement experiences to create immersive worlds where brands and consumers connect. By using Storyscaping, brands can move beyond making ads and into creating worlds where their story becomes part of the consumer’s story. This is where enduring, dynamic relationships are built between consumers and .
Storyscaping: Stop Creating Ads, Start Creating Worlds ~ Storyscaping: Stop Creating Ads, Start Creating Worlds (Hörbuch-Download): : Gaston Legorburu, Darren McColl, Tim Andres Pabon, LLC Gildan Media: Audible Audiobooks
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Storyscaping : Stop Creating Ads, Start Creating Worlds by ~ Storyscaping / How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers.
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