Beschreibung Winning With Data: CRM and Analytics for the Business of Sports. For many years, sports rights owners have had an if you build it, they will come attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an attention economy where theres too much choice and engagement is key.This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the worlds leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.
Winning With Data: CRM and Analytics for the Business of ~ For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics .
Winning With Data: CRM and Analytics for the Business of ~ Fiona Green's Winning with Data – CRM and Analytics for the Business of Sports - describes what talent plus date equals - namely sport business intelligence. Russell Scibetti, President, KORE Planning & Insights. Winning with Data provides the perfect balance of philosophy and practicality when it comes to the evolution of CRM and data in the sports industry. It speaks across roles and .
Full version Winning with Data: CRM and Analytics for the ~ The use of CRM (Customer Relationship Management) and BI (Business Intelligence) have become significantly integral to the way of doing business in the professional sports industry. With the natural loyalty, passion and excitement the industry creates, we can emulate the approach used by brands such as , Netflix, and eBay - reframed for the scale of our organisations - to improve our .
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Winning With Data: CRM and Analytics for the Business of ~ The other is data - not just the numbers but the insight and intellect of the talent generating the data, working with the data and making decisions based upon that data. Fiona Green's Winning with Data - CRM and Analytics for the Business of Sports - describes what talent plus date equals - namely sport business intelligence." - Dr. William A .
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