Beschreibung Huggard, E: Communicating Fashion Brands: Theoretical and Practical Perspectives. This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brandÂs community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation.Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.
Communicating Fashion Brands: Theoretical and Practical ~ Communicating Fashion Brands: Theoretical and Practical Perspectives (English Edition) eBook: Huggard, Emily, Cope, Jon: : Kindle-Shop
Communicating Fashion Brands: Theoretical and Practical ~ This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer .
Communicating Fashion Brands: Theoretical and Practical ~ Communicating Fashion Brands: Theoretical and Practical Perspectives - Kindle edition by Huggard, Emily, Cope, Jon. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Communicating Fashion Brands: Theoretical and Practical Perspectives.
Communicating Fashion Brands - Huggard, Emily; Cope, Jon ~ This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful..
Rachel Lifter / NYU Steinhardt ~ 2020 âCommunicating Brand Identity, Creating Fashionable Identitiesâ. In E. Huggard and J. Cope (eds) Communicating Fashion Brands: Theoretical and Practical Perspectives. London: Routledge, forthcoming. 2018 âFashioning pop: Stylists, fashion work and popular music imageryâ. In F. McDowell and L. Armstrong (eds) Fashioning .
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