Beschreibung Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business. In the US alone, pharmaceutical companies spend around $7 billion a year on clinical trials for drugs; all this in a global market where increasing competition and pressure on healthcare financing are both impacting on margins and profitability. One solution for pharmaceutical companies lies within the clinical trials themselves. If only you can communicate the trial findings to the right people, in the right way, you can benefit from this huge investment and add significant value to your product range and your brand. Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research data to maximise the revenue from your products. There are sections explaining how to: ? identify your market and devise your strategy; ? develop your content and translate data into a message that has impact; ? use language, layout and illustrations to best effect; ? communicate internally as well as externally; ? make best use of the resources available; ? align your sales force and the external agencies with whom you work; ? lead the people in the project team; ? co-operate with the medical researchers, external experts and the press. In this book are answers for everything from how to handle class-effect questions to developing a shared brand vocabulary. There are plenty of vivid examples and real-life applications to reinforce the ideas. Cases studies illustrate solutions to problems; checklists and tips will help to implement the suggestions and recommendations. Günter Umbach has distilled the essence both of 25 years' experience in the healthcare market and of his highly successful seminar series on marketing clinical trials into the professional advice given in this book. The text is accompanied by a CD ROM containing detailed Powerpoint slides supporting e
Marketing Clinical Trial Results: Communicating Scientific ~ Successfully Marketing Clinical Trials Results: Turn Science into Sales : Search. Home: Contact: Office : About the Author. Summary : Table of Contents : Press Release : Reviews : Audio Files : Video : Your Benefit : How to Order : Wissenschaftliche Daten ĂŒberzeugend vermitteln How to Benefit from Scientific Data including Clinical Trial Results "The marketing book to have" R. L., Vice .
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Guidance for Clinical Trial Sponsors ~ Guidance for Clinical Trial Sponsors . Establishment and Operation of Clinical Trial Data Monitoring Committees . For questions on the content of this guidance, contact the Office of Communication .
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What is a P-value? - University of Chicago ~ Results favoring one treatment over another in a randomized clinical trial can be explained only if the favored treatment really is superior or the apparent advantage enjoyed by the treatment is due solely to the working of chance. Since chance produces very small advantages often but large di erences rarely, the larger the e ect seen in the trial the less plausible chance assignment alone can .
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Guideline on the content, management and archiving of the ~ the clinical trial master file (paper and/or electronic) . reliability of trial results should be the focus of such systems. â3. Documents and records containing information and data resultant from following the systems and procedures that assure the quality of every aspect of the trial and that, as per Article 16 of Directive 1 CPMP/ICH/135/95 8.1 2 CPMP/ICH/135/95 2.10 3 CPMP/ICH/135/95 .
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