Beschreibung Small Data: The Tiny Clues That Uncover Huge Trends. Hired by the worlds leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the worlds leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.
Small DATA: Martin Lindstrom, Ricco Fajardo: 0889290609649 ~ Start reading Small Data: The Tiny Clues That Uncover Huge Trends on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App. Related video shorts (0) Upload your video. Be the first video Your name here. Customer reviews. 4.3 out of 5 stars. 4.3 out of 5. 231 global ratings. 5 star 63% 4 star 19% 3 star 7% 2 star 4% 1 star 6% How are .
Small Data / Martin Lindstrom / Macmillan ~ Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom. Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans.
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Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom ~ Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom St. Martin's Press. Loading. Unsubscribe from St. Martin's Press? Cancel Unsubscribe. Working. Subscribe Subscribed .
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"Small Data:" The Tiny Clues That Uncover Huge Trends ~ Small Data: The Tiny Clues That Uncover Huge Trends" is a book about breaking perspectives in marketing research and capturing the stories that are missed by Big Data. Most businesses in a rush to Big Data may have minimized the importance of small data, talking to real customers, and simple observation. Author Martin Lindstrom brings this issue home with examples from consumers and industries around the world.
[FREE] DOWNLOAD Small Data: The Tiny Clues That Uncover ~ Free Download Small Data: The Tiny Clues That Uncover Huge Trends PDF Book Most businesses in a rush to Big Data may have minimized the importance of small data, talking to real customers, and simple observation. Author Martin Lindstrom brings this issue home with examples from consumers and industries around the world. If you buy something .
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Why Small Data Is the New Big Data - Knowledge@Wharton ~ Martin Lindstrom has spent time with 2,000 families in more than 77 countries to get clues to how they live -- resulting in the acquisition of what he likes to call Small Data. In his new book, Small
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Martin Lindstrom - World's Leading Business Transformation Co. ~ Martin Lindstrom is one of the world's foremost business and culture transformation experts. He is a New York Times best-selling author and speaker.
Small Data: Was Kunden wirklich wollen - wie man aus ~ Small Data: The Tiny Clues That Uncover Huge Trends Martin Lindstrom. 4,2 von 5 Sternen 189. Taschenbuch. 6,25 € Buyology: Warum wir kaufen, was wir kaufen Martin Lindstrom. 3,7 von 5 Sternen 25. Gebundene Ausgabe. 29,95 € Nur noch 9 auf Lager. Homo Deus: Eine Geschichte von Morgen Yuval Noah Harari. 4,5 von 5 Sternen 673. Taschenbuch. 14,95 € Schneller und besser: Von der Macht .
Business Books - Best Sellers - March 13, 2016 - The New ~ Best Sellers Symbol Key. Up in Rank since last week. Down in Rank since last week. If a book is not in a rank since the previous week, it will not have an arrow.The last few titles on the list .
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