Beschreibung Advertising, Promotion, and other aspects of Integrated Marketing Communications. Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.
Advertising, Promotion, and other aspects of Integrated ~ Advertising, Promotion, and other aspects of Integrated Marketing Communications / Andrews, J. Craig (Marquette University), Andrews, J. Craig (Moore School of Business), Andrews, J. Craig (University of South Carolina) / ISBN: 9781337282659 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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(PDF) Advertising and Promotion. An Integrated Marketing ~ Advertising and Promotion. An Integrated Marketing Communication Perspective . January 2009; Authors: George Edward Belch. 25.36; San Diego State University; Michael Belch. 15.27; San Diego State .
Integrated Marketing Communication: Advertising and ~ This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the .
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