Beschreibung Customer Sense: How the 5 Senses Influence Buying Behavior. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Customer Sense - How the 5 Senses Influence Buying ~ Customer Sense How the 5 Senses Influence Buying Behavior. Authors: Krishna, Aradhna . Immediate eBook download after purchase and usable on all devices; Bulk discounts available ; Hardcover 51,99 € price for Spain (gross) Buy Hardcover ISBN 978-0-230-34173-9; Free shipping for individuals worldwide. Please be advised Covid-19 shipping restrictions apply. Please review prior to ordering .
Customer sense: How the 5 senses influence buying behavior ~ Download Citation / Customer sense: How the 5 senses influence buying behavior / An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a .
Customer Sense: How the 5 Senses Influence Buying Behavior ~ Customer Sense: How the 5 Senses Influence Buying Behavior
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Customer Sense: How the 5 Senses Influence Buying Behavior ~ In Customer Sense, Dr. Krishna explores how smell and the other four senses interact with consumers to influence our attitudes and opinions about a product. This book is for anyone who is looking to connect with customers at a multisensory level and where their most fundamental motivations lie." --Rachel Herz, PhD, Author of
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Customer Sense: How the 5 Senses Influence Buying Behavior PDF ~ Customer Sense: How the 5 Senses Influence Buying Behavior PDF by Aradhna Krishna : Customer Sense: How the 5 Senses Influence Buying Behavior ISBN : #023034173X / Date : 2013-03-13 Description : PDF-8ae51 / An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact .
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(PDF) Factors affecting consumer buying behavior ~ Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his .
The Science of Sensory Marketing - Harvard Business Review ~ The author of the 2013 book Customer Sense: How the 5 Senses Influence Buying Behavior, Krishna got into the field because she was fascinated by certain questions: Why does wine taste better in a .
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Aradhna Krishna - Wikipedia ~ In 2013, she published a book, Customer Sense: How the 5 Senses Influence Buying Behavior, which Kirkus Reviews calls "A sophisticated, easy-handed elucidation of the practice of marketing to our senses". Some important concepts introduced by Professor Krishna's work are perceived consumption, guiltless gluttony, and Smellizing.