Beschreibung True Story: How to Combine Story and Action to Transform Your Business. Is your company a storyteller—or a storydoer?The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.Today’s most successful businesses are storydoers.These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story.Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing:• the participants (your customers, partners, and employees)• the protagonist (your company today)• the stage (the world around your business)• the quest (your driving ambition and contribution to the world)• your action map (the actions that will make your story real for participants)The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results.
Epics, Stories, Themes, and Initiatives / Atlassian ~ In a sense, stories and epics in agile are similar to stories and epics in film or literature. A story is one simple narrative; a series of related and interdependent stories makes up an epic. The same is true for your work management, where the completion of related stories leads to the completion of an epic. The stories tell the arc of the work completed while the epic shares a high-level .
Google's Insane Approach to Management Could Transform ~ Google's Insane Approach to Management Could Transform Your Company The best way to arrive at the beating heart of great management is to have less of it. This is the Google way, and it works.
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Man Into Woman: The First Sex Change by Lili Elbe ~ The story of Lili Elbe is an eye opener. And her story is during the early 1900's, so the technology and the way of life was quite different back then. It is much easier for a hermaphrodite in todays world to cope with their illness. To recognize it, to see it, and to know the actions needed to make that person happy. Back then, this was .
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The Story Factor (2nd Revised Edition): Inspiration ~ Over one hundred stories drawn from the front lines of business and government, as well as myths, fables and parables from around the world, illustrate how story can be used to persuade, motivate and inspire in ways that cold facts, bullet points and directives can't. These stories combined with practical storytelling techniques show anyone how to become a more effective communicator. From .
Facebook for Business: Marketing on Facebook ~ Real Answers. Hear from our employees about how we’re working to make our platforms better for people and for your business. Learn More. Follow us for more news, tips and inspiration. Join our community for updates, strategies and success stories to help turn your good ideas into great opportunities. Find us on Facebook. Find us on Instagram. She Means Business. #SheMeansBusiness is a space .
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7 Powerful Ways to Turn Every Failure Into Success / Inc ~ Handle your self-talk and don't allow it to make you feel worthless--especially in the aftermath of a failure. Let it sting for a moment, and then do everything you can to stay positive and get .
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