Beschreibung Press Start: Using gamification to power-up your marketing. Shortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task. and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app? The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures.Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.
Press Start: Using gamification to power-up your marketing ~ Press Start Using gamification to power-up your marketing By: Daniel Griffin, Albert van der Meer. See larger image. Published: 02-11-2020 Format: Paperback : Edition: 1st Extent: 288 ISBN: 9781472970510 Imprint: Bloomsbury Business Dimensions: 6" x 9 1/4" List price: $30.00 Online price: $21.00 Saving: Save $9.00 (30%) Qty: Free US delivery on orders $25 or over. Delivery & Returns. Tell .
Press Start: Using Gamification to Power-up your Marketing ~ Press Start: Using Gamification to Power-up your Marketing. WOULDNâT IT BE GREAT IF YOU COULD MAKE YOUR BUSINESS AS ENGAGING AS A COMPUTER GAME? âŠAnd not just a computer game either â sports, board games, and even the playground games that we all played as children all hold the ability to enthrall us and draw us into the game itself. We forget our surroundings and troubles, we focus on .
Press Start: Using gamification to power-up your marketing ~ Press Start Using gamification to power-up your marketing By: Daniel Griffin, Albert van der Meer. See larger image. Published: 11-28-2019 Format: EPUB/MOBI eBook (Watermarked) Edition: 1st Extent: 288 ISBN: 9781472970497 Imprint: Bloomsbury Business List price: $24.00 Online price: $13.20 Saving: Save $10.80 (45%) Please note that ebooks are subject to tax and the final price may vary .
Press Start - Using Gamification to Power-up your Marketing ~ Press Start. Press Start. Using Gamification to Power-up your Marketing. Authors: Daniel Griffin & Albert van der Meer Review by: Lucinda Carney . At first glance, the title of this book isnât an obvious choice for an HR audience, however, I soon realized that there were a number of parallels and applications. In fact, one of the first examples of poor gamification refers to HRâs attempts .
Download Press Start: Using gamification to power-up your ~ Download Press Start: Using gamification to power-up your marketing or any other file from Books category. HTTP download also available at fast speeds.
Press Start. Using gamification to power-up your marketing ~ Using gamification to power-up your marketing, reviewed. By @SimonCocking review of Press Start Using gamification to power-up your marketing. By: Daniel Griffin, Albert van der Meer. Available from Bloomsbury [.] Home; About. Team; Irish Tech News App; Podcast; Speed Test; Search; COVID-19. COVID-19 See all. 90% of Employees Would Stay Longer with Their Employer If Working From Home Was an .
Press Start: Using gamification to power-up your marketing ~ With tried and tested case studies Press Start will set your goals and metrics, build a business case and develop your own marketing gamification strategy.â âSarah Sherwin, Managing Director, Broad Street Communications Ltd. âPress Start is a particularly insightful book and easy read for anyone interested in game mechanics. Van der Meer .
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