Beschreibung Small Data: The Tiny Clues That Uncover Huge Trends. The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple CowMartin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing.In an era where many believe Big Data has rendered human perception and observation 'old-school' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story.SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.
Small DATA: Martin Lindstrom, Ricco Fajardo: 0889290609649 ~ Start reading Small Data: The Tiny Clues That Uncover Huge Trends on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App. Related video shorts (0) Upload your video. Be the first video Your name here. Customer reviews. 4.3 out of 5 stars. 4.3 out of 5. 231 global ratings. 5 star 63% 4 star 19% 3 star 7% 2 star 4% 1 star 6% How are .
Small Data / Martin Lindstrom / Macmillan ~ Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom. Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter .
Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom ~ Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom St. Martin's Press. Loading. Unsubscribe from St. Martin's Press? Cancel Unsubscribe. Working. Subscribe Subscribed .
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"Small Data:" The Tiny Clues That Uncover Huge Trends ~ Small Data: The Tiny Clues That Uncover Huge Trends" is a book about breaking perspectives in marketing research and capturing the stories that are missed by Big Data. Most businesses in a rush to Big Data may have minimized the importance of small data, talking to real customers, and simple observation. Author Martin Lindstrom brings this issue home with examples from consumers and industries around the world.
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[FREE] DOWNLOAD Small Data: The Tiny Clues That Uncover ~ Free Download Small Data: The Tiny Clues That Uncover Huge Trends PDF Book Most businesses in a rush to Big Data may have minimized the importance of small data, talking to real customers, and simple observation. Author Martin Lindstrom brings this issue home with examples from consumers and industries around the world. If you buy something .
Market Research - Forget Big Data, the Future Is in 'Small ~ Big Data only tells you what people are doing; "Small Data" helps you to understand why they're doing it (06:45): "'Small Data' in many ways is a counterbalance to Big Data. Where big data is all about seeking correlations—it is to mine billions of data points and try to predict the future based on past numbers—Small Data is really all about the causation, the reason why we do things.
Martin Lindstrom - Wikipedia ~ Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. Lindstrom's books include Small Data: The Tiny Clues that Uncover Huge Trends, Buyology - Truth and Lies About Why We Buy and Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth .
Why Small Data Is the New Big Data - Knowledge@Wharton ~ Martin Lindstrom has spent time with 2,000 families in more than 77 countries to get clues to how they live -- resulting in the acquisition of what he likes to call Small Data. In his new book, Small
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Small Data: Was Kunden wirklich wollen - wie man aus ~ Small Data: The Tiny Clues That Uncover Huge Trends Martin Lindstrom. 4,2 von 5 Sternen 189. Taschenbuch. 6,25 € Buyology: Warum wir kaufen, was wir kaufen Martin Lindstrom. 3,7 von 5 Sternen 25. Gebundene Ausgabe. 29,95 € Nur noch 9 auf Lager. Homo Deus: Eine Geschichte von Morgen Yuval Noah Harari. 4,5 von 5 Sternen 673. Taschenbuch. 14,95 € Schneller und besser: Von der Macht .
Martin Lindstrom - World's Leading Business Transformation Co. ~ Martin Lindstrom is one of the world's foremost business and culture transformation experts. He is a New York Times best-selling author and speaker.
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