Beschreibung We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders. The NHL&;s New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton&;s frozen seafood, and opposing fans taunted the team with chants of &;We want fish sticks!&; During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. The Islanders thought they had traded for a star player to inaugurate the fisherman era, but he initially refused to report and sulked until the general manager banished him. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.
We Want Fish Sticks: The Bizarre and Infamous Rebranding ~ We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders [Hirshon, Nicholas, Fichaud, Eric] on . *FREE* shipping on qualifying offers. We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders
Vollversion We Want Fish Sticks: The Bizarre and Infamous ~ Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY?and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick.?The new logo immediately drew comparisons to the mascot for Gorton?s frozen seafood, and opposing fans taunted the team with chants of ?We want fish sticks!? During a rebranding process that .
We Want Fish Sticks : Nebraska Press ~ The new logo immediately drew comparisons to the mascot for Gortonâs frozen seafood, and opposing fans taunted the team with chants of âWe want fish sticks!â During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory.
[DOWNLOAD] PDF BOOK Fish Sticks: The Fall and Rise of the ~ Full version We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders
Fish Sticks: The Fall and Rise of the New York Islanders ~ We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders Nicholas Hirshon. 4.3 out of 5 stars 24. Hardcover. $18.86. Dynasty: The Oral History of the New York Islanders, 1972-1984 Greg Prato. 4.7 out of 5 stars 16. Paperback. $17.99. UNFORGETTABLE NY ISLANDERS: Games & Moments from the Press Box, Ice & Front Office Matthew A Blittner. Paperback. $14.99. Mission 27: A .
Fish Sticks: The Fall and Rise of the New York Islanders ~ He coauthored Fish Sticks: The Fall and Rise of the New York Islanders (Sports Publishing, 2002). In 2000 he won Newsday's Publisher Award in Sportswriting for his coverage of the team. He also won two Press Club of Long Island awards for his work. Hahn grew up on Long Island right along with the Islanders franchise and experienced the Stanley Cup dynasty as a young fan. He played hockey and .
Nicholas Hirshon Interview / The History of Hockey Podcast ~ Nick Hirshon is the author of the forthcoming book âWe Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders. The book releases on December 1st, 2018. Get your preorder copy on www., and follow Nick on Twitter @nickhirshon. âââ-
Dynasty: The Oral History of the New York Islanders, 1972 ~ We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders Nicholas Hirshon. 4.4 . or download a FREE Kindle Reading App. Related video shorts (0) Upload your video. Be the first video Your name here. Customer reviews. 4.6 out of 5 stars. 4.6 out of 5. 24 customer ratings. 5 star 69% 4 star 17% 3 star 14% 2 star 0% (0%) 0% 1 star 0% (0%) 0% How are ratings calculated .
Reporting today, with yesterdayâs context - Columbia ~ Nicholas Hirshon, Amber Roessner, and Kristin Gustafson are the authors. Hirshon is a journalism professor at William Paterson University in New Jersey. His research focuses on the history of sports media in New York, and he is the author of the book We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders. Roessner is .
Birth of a Dynasty: The 1980 New York Islanders Kindle Edition ~ The New York Islanders had been an expansion franchise in 1972 in the New York City suburbs of Long Island. For years they played in the long shadow of the big-city New York Rangers and were considered the leagueâs laughingstock during their first season. Miraculously, eight years later, they were champions. Despite their mercurial rise in the 1970sââwhich included a first-place overall .
Birth of a Dynasty: The 1980 New York Islanders: Hahn ~ He coauthored Fish Sticks: The Fall and Rise of the New York Islanders (Sports Publishing, 2002). In 2000 he won Newsday's Publisher Award in Sportswriting for his coverage of the team. He also won two Press Club of Long Island awards for his work. Hahn grew up on Long Island right along with the Islanders franchise and experienced the Stanley Cup dynasty as a young fan. He played hockey and .
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Black Ice: The Lost History of the Colored Hockey League ~ The Colored Hockey League of the Maritimes was formed in 1895 in Halifax, Nova Scotia, Canada. Comprised of the sons and the grandsons of runaway American slaves, the league helped pioneer the sport of ice hockey, changing this winter game from the primitive "gentleman's past-time" of the Nineteenth Century to the to the modern fast moving game of today.
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