Beschreibung How Brands Become Icons: The Principles of Cultural Branding. Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
How Brands Become Icons: The Principles of Cultural ~ How Brands Become Icons: The Principles of Cultural Branding / Holt, D. B. / ISBN: 8601200634198 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
How Brands Become Icons: The Principles of Cultural ~ Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen .
How Brands Become Icons: The Principles of Cultural ~ How Brands Become Icons: The Principles of Cultural Branding - Kindle edition by Holt, D. B.. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading How Brands Become Icons: The Principles of Cultural Branding.
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How Brands Become Icons: The Principles of Cultural ~ If you are looking for a marketing book to read and (or) have a limited understanding of the importance of marketing, How Brands Become Icons: The Principles of Cultural Branding by Dr. D.B. Holt is a fantastic read. Holt uses his enormous marketing knowledge that he accumulated from his research at some of the most prestigious colleges in the world. Holt attend Stanford, University of Chicago .
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Douglas Holt: Cultural Branding, Cultural Strategy ~ I developed Cultural Branding Theory, in my first book How Brands Become Icons. I showed that businesses need to reject conventional branding for a new model if they aim to build the strongest brands. Eight years later, drawing from dozens of consulting projects, I developed Cultural Strategy, a pioneering innovation model that has revolutionized business strategy. BUSINESSES ARE TRAPPED IN .
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6 Basic Principles Of Logo Design ~ Such a logo becomes an effective tool in the hands of marketers to build a trustworthy brand identity of the business. But there are some basic principles for creating a unique logo. Only a well-thought out logo can contribute purposefully to the growth of your business. Your logo design is extremely important for conducting a business in the competitive world. Your business have to confront a .
7 Principles of Effective Icon Design ~ 7 Principles of Effective Icon Design. by Sean Hodge 12 Apr 2008. Length: Medium Languages: . When creating icons, cultural considerations are important. Symbols may differ for common elements you may use for your designs. Turbo Milk has another great article called 10 Mistakes in Icon Design. In it, they point out some clear examples of where many icon designs go wrong. They discuss .
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Kultmarke – Wikipedia ~ Branding zwischen höllisch gut und himmlisch verwegen. Peter, Dina / Schlecht, Thomas (2009): Von der Marke zur Kultmarke. Faktoren und Markenpersönlichkeit. Gopalan, Swapna (Hrsg.)(2007): The Making of Cult Brands. Holt, Douglas B. (2004): How Brands Become Icons. The Principles of Cultural Branding. Atkin, Douglas (2004): The Culting of Brands.
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Make Your Brand Iconic: The Power of Symbols in Branding ~ This concept has only grown. From the 1960’s onwards, logos and symbols of brands have shifted from packaging to pop-culture. The brands you use, wear, and display all tell little stories. They help you express your personality and beliefs, and they help others identify with you. This creates an opportunity for brands. We live in a world of choice, options, and information. There’s no .