Beschreibung Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy: 10 Commandments for Transforming Brands in a Consumer Democracy. Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy withCitizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
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