Beschreibung All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World. Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has.Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways.Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
All Business is Local: Why Place Matters More than Ever in ~ All Business is Local: Why Place Matters More than Ever in a Global, Virtual World (English Edition) eBook: John Quelch, Katherine Jocz: : Kindle-Shop
Even In A Global Economy, All Business Is Local ~ We are more local than global, and place is an important part of our self-identity. –John Quelch is the author of All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual .
All Business Is Local: Why Place Matters More Than Ever in ~ All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World [Quelch, John A., Jocz, Katherine E.] on . *FREE* shipping on qualifying offers. All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World
All Business Is Local: Why Place Matters More Than Ever in ~ As much as I believe all business is local this book just confirmed and improved on so many points indeed, even though there is not one strategy for global brand on how to adapt to the local market place outside of its home, adapting a local strategy regards advertising copy, customer service, packaging, advertising theme, pricing, sales promotion and so on is key contributor for brand success .
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Why Are Business Ethics Important? ~ No matter the size, industry, or level of profitability of an organization, business ethics are one of the most important aspects of long-term success.