Beschreibung The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption. Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them?How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today?How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath?How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success?How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today’s—and tomorrow’s—retail environment.The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping.Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also Vice Dean of the Wharton Undergraduate program. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and co-author of The Grocery Revolution: The New Focus on the Consumer, which documented the changes in the grocery business in the mid-1990s when Walmart became a force in the industry.
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The Shopping Revolution: How Successful Retailers Win ~ The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption. Disruption is happening in almost every industry. But it could be argued that it’s most deeply felt in one: retail. And it can be summed up in one word: . But that doesn’t mean retailers are doomed. In fact, says Wharton marketing .
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Barbara E. Kahn, Instructor / Coursera ~ She is the author of the The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption (Wharton Digital Press), Global Brand Power: Leveraging Branding for Long-Term Growth and a co-author of Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within .
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Retail Trends 2020 / Deloitte UK ~ Consumer behaviour has changed and therefore retailers need to adapt to find new ways to reach and serve their customers. Getting the right mix of digital channels will provide lots of opportunities to drive engagement and growth. Many brands have had to rapidly scale their digital operations, such as adding more delivery slots, entering new markets and in some cases, introducing new e .
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Reengineering Retail: The Future of Selling In A Post ~ The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption Barbara E. Kahn. 4.0 out of 5 stars 14. Paperback. CDN$23.75 . Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption Steve Dennis. 4.7 out of 5 stars 10. Hardcover. CDN$33.03. Only 5 left in stock (more on the way). The Happiness Advantage: How a Positive Brain Fuels .
The Evolution of the Internet and Its Impact on Retail ~ For retailers who practice this approach, prices are consistent in all formats, and consumers can choose between numerous options: shopping online with home delivery, shopping online and picking .
The Demise of Toys R Us: What Went Wrong ~ In the end, nostalgia couldn’t save Toys R Us. The once mighty retailer, which has struggled to keep up with changing trends in consumer behavior and childhood play, told a U.S. bankruptcy court .
Reading List: Wharton@Work - Wharton Executive Education ~ Leading Successful Change, Revised and Updated Edition: 8 Keys to Making Change Work. See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence . Mastering Catastrophic Risk: How Companies Are Coping with Disruption. The Customer Centricity Playbook. The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption. Fortune Makers: The .
18 companies with brilliant digital strategies – Econsultancy ~ Amongst the Econsultancy blog team, we certainly have our favourite companies as far as digital ambition and execution are concerned. There’s a lot to choose from, but here are 18 we think are digital trailblazers.
Why We Buy: The Science Of Shopping: Underhill, Paco ~ The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption Barbara E. Kahn. 4.1 out of 5 stars 22. Paperback. CDN$23.75. Consumer Behavior Wayne Hoyer. 4.2 out of 5 stars 41. Paperback. CDN$136.50. Only 2 left in stock. The Retail Revival: Reimagining Business for the New Age of Consumerism Doug Stephens. 4.5 out of 5 stars 60. Hardcover. CDN$29.95. Only 8 .
Retail Merchandising, Commerce, POS and Order Management ~ Aptos’ Singular Commerce Platform unifies the entire retail enterprise to enable over 1,000 retail brands to deliver the informed, empowered and seamless omni-channel shopping experiences that their customers demand — no matter where, when or how they shop.
2020: Consumer Trends for the Auto Industry / Brandwatch ~ 2020 will be a big year for the auto industry, not least because of increasing anxiety around climate change and the disruption Brexit could cause. In our recent report on Consumer Trends for 2020 , Brandwatch surveyed 8,000 people around the world and studied social posts around key topics and industries to see what shifts we could see heading into a new year.
Strategy in a digital age / McKinsey & Company ~ How telecom companies can win in the digital revolution October 3, 2016 – For telecoms, making smart use of digital technologies calls for a wholesale digital transformation. Five steps are needed to.