Beschreibung Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Not your average consumer.Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers.Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
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What Superconsumers Can Teach You ~ He’s a growth strategy expert, and he’s the author of a new book, Superconsumers– A Simple, Speedy, and Sustainable Path to Superior Growth. Eddie, thank you so much for coming on the HBR .
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Best Business Books 2017: Marketing ~ The year’s best offering was Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth, by Eddie Yoon. A confession: I originally re- viewed this book for the Spring 2017 issue of s+b. But its inclusion here can’t be chalked up to that bane of modern marketers, a short attention span. What I dis- covered was that after I had carefully vetted more than a dozen additional .
Lochhead on Marketing: 037 How To Be Thoughtfully ~ He is the author of the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). His book was named as one of the Best Business Books of 2017 by Strategy & Business. He is also the author of over 100 articles, including “Make Your Best Customers Even Better” (Harvard Business Review magazine, March 2014) and “Why It Pays to Be .
Best Business Books 2017: Marketing ~ The year’s best offering was Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth, by Eddie Yoon.A confession: I originally reviewed this book for the Spring 2017 issue of s+b.But its inclusion here can’t be chalked up to that bane of modern marketers, a short attention span.
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It Pays to Get to Know Your Superconsumers ~ Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth may look like a slight volume. But appearances can be deceiving. In 200 powerful pages, marketing consultant Eddie Yoon finally puts some meat on the bones of an idea that’s been floating around marketing for years, and applies a process to it. Focusing on the best customers — in sheer numbers, a minority — can have a profound impact on a brand’s overall success.
Superconsumers (eBook, ePUB) von Eddie Yoon - Portofrei ~ Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: theyre obsessed about a specific brand, product, or category.
How to Make Your Best Customers Even Better ~ Yoon, author of “Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth,” says that superconsumers – although only about 10% of consumers -- can drive 30% to 70% of sales. That’s important to consider when looking at how the number of products is making consumer loyalty even more challenging. For example, data shows the U.S. population grew 1.1% per year from 1975 to .
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The Superconsumer Opportunity in Dairy, Deli, and Bakery ~ This project will help IDDBA members to sharpen marketing, sales, & innovation and create category growth by converting more shoppers into superconsumers. Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth , presented results from Phase 1 of this groundbreaking research at IDDBA 17 in his main stage presentation The Superconsumer Opportunity in .
Retailers Need to Court ‘Superconsumers’ / Progressive Grocer ~ The association commissioned The Cambridge Group to begin exploring superconsumer opportunities in bakery, cheese, dairy and deli, and worked closely with Eddie Yoon, author of "Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth." The reports are available exclusively to IDDBA members online. Non-members may download one .
Opinion: Dining Out While Staying at Home / News ~ Download Brochure & More Info Registration. Attending. Attendee Tips & FAQs . growth strategist and author of “Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth,” only 10 percent of consumers say they love to cook. Forty-five percent indicate they outright hate it, and 45 percent are indifferent. Cooking has become another household chore and when they do enjoy it .
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