Beschreibung Branding It 3.0: Business Performance Through Excellence in Brand Management. HOW TO BUILD A BRAND THAT WILL CONNECT WITH CUSTOMERS AND GROW YOUR BUSINESSIn BRANDING IT 3.0 global branding expert Marco Casanova uses best practice examples from more than 20 of today's leading corporations, including Amazon, Starbucks, and Ritz Carlton, and shows how state-of-the-art brand management can be achieved.You will learn: How branding drives the value of today's businesses and is increasingly associated with impressive corporate gains The 10 "Cs of Branding" that can dramatically improve the bottom line The key factors needed to successfully brand any new product and new product launch BRANDING IT 3.0 is the essential guide on building a successful world-class brand. Order a copy today!
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Brand Management - Meaning and Important Concepts ~ Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business. Brand management includes managing the tangible and intangible characteristics of brand. In case of product brands, the tangibles include the product itself .
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