Beschreibung Good Is the New Cool: Market Like You Give a Damn. “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Good Is the New Cool: Market Like You Give a Damn - Aziz ~ Good Is the New Cool: Market Like You Give a Damn / Aziz, Afdhel, Jones, Bobby / ISBN: 9781682450468 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
Good Is the New Cool: Market Like You Give a Damn: Aziz ~ We need more good in the world and yes, "Good Is The New Cool" !. I read some positive reviews and waited for it to arrive. It was a quick read and I am happy that I did. It was hard to put down. I always enjoy books that allow some insight that makes me think further and this book was filled with it. I am buying a few copies to give to my staff. Look forward to future books too.
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Good Is the New Cool: Market Like You Give a Damn ~ Good Is the New Cool (Paperback) Market Like You Give a Damn. By Afdhel Aziz, Bobby Jones. Regan Arts., 9781682451236, 304pp. Publication Date: June 12, 2018. Other Editions of This Title: Hardcover (10/25/2016)
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