Beschreibung Commusication: From Pavlov's Dog to Sound Branding. Music can say so much. It can make us laugh or cry - it can make us remember our first kiss as though it was just yesterday. Just one chord in a film score is enough to tell us that someone is hiding behind the curtain. We can even hear how a person is feeling just by the sound of their voice. By understanding how such processes work, we are able to create sounds that trigger the desired associations in a branding context. John Groves, a music consultant and composer with a long track record of creating memorable melodies for brands such as Olympus, Mentos, Bacardi, Mars and Visa, documents the birth of a new discipline - Sound Branding. He shares personal experiences and anecdotes of how music can be responsible for suicide, revolutions, and making people pay more for a glass of wine. He explains how sound and music can be used strategically to provide identification, differentiation and generally to steer perception. COMMUSICATION is a mix of cutting-edge scientific findings and one man's analytical - and sometimes humourous - views, ending in a walk-through of his structured system for developing and managing Brand Sound Identities. This book is a must-read for anyone involved in marketing, advertising, branding, music - in fact, for anyone who has ears!
Commusication: From Pavlov's Dog to Sound Branding: ~ COMMUSICATION is a mix of cutting-edge scientific findings and one man's analytical - and sometimes humourous - views, ending in a walk-through of his structured system for developing and managing Brand Sound Identities. This book is a must-read for anyone involved in marketing, advertising, branding, music - in fact, for anyone who has ears!
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ComMUSICation From Pavlovs Dog to Sound Branding ~ Title: ComMUSICation: From Pavlov's Dog to Sound Branding; Author: John Groves; Released: 2012-10-19; Language: English; Pages: 232; ISBN: 1781190763 ; ISBN13: 978-1781190760; ASIN: 1781190763; DOWNLOAD CLICK HERE. Review After reading just a few lines of a book, I will decide if I'm going to continue reading it or let it be. John's entertaining style of writing grabs you from page one and .
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John Groves (Komponist) â Wikipedia ~ comMUSICation - From Pavlovâs Dog to Sound Branding, Oak Tree Press, Irland 2011. âA Brand Sound Trade Association as a Growth Accelerator - Generic Arguments for Sound Brandingâ. In: Bronner, Hirt, Ringe (Hrsg.): Audio Branding Academy Yearbook 2009 / 2010, 2010. âA Short History of Sound Brandingâ. In: Kai Bronner, Rainer Hirt (Hrsg.): Audio-Branding - Entwicklung, Anwendung .
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