Beschreibung The Fashion Switch: The New Rules of the Fashion Business. HOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA? Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build. Read The Fashion Switch to discover a proven five-step method that will enable you to: • Strengthen your unique brand story to powerfully convey your brand’s value quickly and easily • Create consistent distinct visual guidelines that take your brand to a new level • Stay ahead of fast-moving market changes and innovate to remain relevant • Engage and nurture customers to build an army of brand fans to grow your business • Gain full control of your finances and business strategy • Unlock the potential of your business and seize the opportunities of the new digital era of fashion
The Fashion Switch: The New Rules of the Fashion Business ~ The Fashion Switch is a must read for anyone who is thinking of starting in fashion but should also be a go-to manual for even established businesses who should all be nodding in agreement at this up to date approach on how to get the most out of your business in today's changing fashion landscape. Joanne has managed to distill and organise the most important elements of what it is to achieve .
The Fashion Switch - Yulancreative ~ The Fashion Switch is an inspiring book on many levels. I connected immediately with Joanneâs thinking not only about the fashion business as a whole but more around how she clarifies the mindset of successful brands. Her rigorous and systemised approach to reconnect owners to their businesses, and to articulate their meaning and purpose, is invaluable. That blend of thinking like an .
: Customer reviews: The Fashion Switch: The New ~ Joanne Jong delivers the fashion industryâs new essential textbook on strategizing and building fashion brands. The Fashion Switch addresses the integrity and validation on the development of fashion brands in context with the current global economic changes and with consumerâs taste and choices in an e-commerce age. Itâs a must-read for those who are looking to successfully adapt to the .
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