Beschreibung Guerrilla Advertising: More Unconventional Brand Communications. Die Werbung verändert sich rasant. Die traditionellen Kanäle erreichen die Zielgruppen oft nicht mehr. Dieses Buch zeigt die vielfältigen Taktiken, die heute eingesetzt werden, um sich selbst, die eigenen Ideen und Produkte zu promoten. Über 60 internationale Kampagnen werden vorgestellt: Stunts, Street Propaganda, Sneaky Manöver, Site-spezifische und Multi-fronted Attacks.
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Guerrilla Advertising 2 - Laurence King Verlag GmbH ~ Guerrilla Advertising 2 More Unconventional Brand Communication Gavin Lucas ⏠30,00. Anzahl. In den Warenkorb. Artikelnummer: 9781856697477 Kategorien: Bßcher, Design/Werbung, Englischsprachige Titel. Das Buch; Der Autor; Inhalt; Die Werbung verändert sich rasant. Die traditionellen Kanäle erreichen die Zielgruppen oft nicht mehr. Dieses Buch zeigt die vielfältigen Taktiken, die heute .
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Guerrilla advertising 2 download pdf - dougsettle ~ More Than the Consumer Eye Can See Guerrilla Advertising. Nov 21, 2016Đ Đ¡ The many reviews about Guerrilla Advertising: Unconventional Brand Communication before purchasing it in order to gage whether or not it would be worth my time, and all praised Guerrilla, Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to .
Guerrilla Advertising 2: More Unconventional Brand ~ Guerrilla Advertising 2: More Unconventional Brand Communications 192. by Gavin Lucas. Paperback $ 40 . This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber .
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Marketing Outside the Box - Hausarbeiten / Hausarbeiten ~ [2] Gavin Lucas, Guerrilla advertising 2: more unconventional brand communication [London: Laurence King Publishing, 2011], p. 8. [3] Konrad Zerr, Guerilla-Marketing in der Kommunikation â Kennzeichen, Mechanismen und Gefahren [Berlin: Springer Verlag, 2005], p. 584.
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