Beschreibung The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice). In today’s complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles – applicable for anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
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Marketing Theories Explained / Professional Academy ~ A selection of diagrams for Key Marketing Theories and Models such as PESTEL, SWOT, Porters Five Force, Maslow's Hierarchy of Needs, and the Marketing Mix
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Crisis Communications: The Definitive Guide to Managing ~ This is a review of Crisis Communication: The Definitive Guide to Managing the Message by Steven Fink. The target audience of the book is written for anyone who has the task or the possibility of being a crisis communicator; college students and people in the work force. The strengths of the book are that it is a well written and a clearly .
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