Beschreibung Content DNA: Using consistency and congruence to be the same shape everywhere. How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognisable "shape" for your business.You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.
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Content DNA: Using consistency and congruence to be the ~ By focusing on two key elements – consistency and congruence – you'll learn how to define a recognisable "shape" for your business.You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of .
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Content DNA - Espirian ~ Using congruence and consistency to be the same “shape” everywhere. DNA is our blueprint for life. It’s in all our cells and defines how our bodies are made. It’s the same story with our content – the material we publish online and offline. Think of Content DNA as the building blocks of your brand identity.
Content DNA – coming in April 2020 ~ Using consistency and congruence to be the same shape everywhere My book – Content DNA – is about defining the "shape" of your brand and then using the power of consistency and congruence to .
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Website and blog copywriting for B2B - John Espirian ~ Content DNA is about defining the “shape” of your brand and then using the power of consistency and congruence to create content that builds authority and establishes trust. It’s aimed at business owners who want to take better control of their marketing so that they can be noticed, remembered and preferred. Read free nuggets of Content DNA. John McKenzie. Senior Customer Journey Leader .
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