Beschreibung Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity.Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Brand Portfolio Strategy: Creating Relevance ~ In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have .
Brand Portfolio Strategy: Creating Relevance ~ (Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity) By Aaker, David A. (Author) Hardcover on (03, 2004) / Aaker, David A .
Brand Portfolio Strategy: Creating Relevance ~ In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that.
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Brand Portfolio Strategy Creating Relevance ~ Title: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity; Author: David A. Aaker; Released: 2004-04-06; Language: English; Pages: 368; ISBN: 0743249380 ; ISBN13: 978-0743249386; ASIN: 0743249380; DOWNLOAD CLICK HERE. From Publishers Weekly Corporations may legally be considered persons, but to promote their individuality to consumers, they need a .
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Library collection Brand Portfolio Strategy: Creating ~ Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled man
Brand Portfolio Strategy: Creating Relevance ~ In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have .
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Brand Portfolio Strategy by Aaker, David A. (ebook) ~ In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have .
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Download PDF / Brand Portfolio Strategy: Creating ~ BRAND PORTFOLIO STRATEGY: CREATING RELEVANCE, DIFFERENTIATION, ENERGY, LEVERAGE, AND CLARITY (HARDBACK) SIMON SCHUSTER, United States, 2004. Hardback. Condition: New. Language: English . Brand New Book. With the explosion of brands in today s marketplace, a mastery of brand management has become essential to successful business strategy. Faced .
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Brand Portfolio Strategy: Creating Relevance ~ Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker, Author Free Press $28 (348p) ISBN 978-0-7432-4938-6 More By and About This Author
Brand Portfolio Strategy : Creating Relevance ~ Creating Relevance, Differentiation, Energy, Leverage, and Clarity. Author: Aaker, David A . Editor: Free Press PubDate: 2004 Edition n°: ISBN: 978-0-74324938-6 e-ISBN: In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's .
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David A. Aaker – Wikipedia ~ David Allen Aaker (* 1938 in Fargo, North Dakota) ist ein US-amerikanischer Wirtschaftswissenschaftler.. Er studierte bis zum Bachelorabschluss am Massachusetts Institute of Technology und erhielt dann Ph. D. und M.A. an der Stanford University.. Von 1981 bis zu seiner Emeritierung 2000 war er als Professor für Marketing an der Haas School of Business der University of California, Berkeley .
Managing Brand Equity by David A. Aaker - Books on Google Play ~ Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy .