Beschreibung Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It. You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:- The Five Components of Effective Positioning- How to instantly connect an audience to your offering’s value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.
Obviously Awesome: How to Nail Product Positioning so ~ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It [Dunford, April] on . *FREE* shipping on qualifying offers. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Obviously Awesome: How to Nail Product Positioning so ~ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It - Kindle edition by Dunford, April. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.
Obviously Awesome: How to Nail Product Positioning so ~ I just finished reading "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It" by April Dunford. I've been following April on Twitter for a while and have always found her tweet-sized insights helpful, so I finally got around to reading her book. Her approach to positioning is incredibly practical and her writing style is easy to consume - two things that .
[PDF] [EPUB] Obviously Awesome: How to Nail Product ~ Brief Summary of Book: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford. Here is a quick description and cover image of book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It written by April Dunford which was published in â.You can read this before Obviously Awesome: How to Nail Product Positioning .
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Obviously Awesome: How to Nail Product Positioning so ~ Buy Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by Dunford, April (ISBN: 9781999023003) from 's Book Store. Everyday low prices and free delivery on eligible orders.
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Obviously Awesome: How to Nail Product Positioning so ~ Obviously Awesome by April, explains clearly the five components of effective positioning and the ten step positioning process. A very simple read and the epic quotes in the book makes the read truly enjoyable. By the way you cannot miss the case studies. They truly help you to understand the ten steps in a simple manner. So now it is time to put positioning into play and garner your product .
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Obviously Awesome - April Dunford ~ Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your productâs âsecret sauceâ and then sell that sauce to those who crave it.
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