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    Profitable Customer Engagement: Concept, Metrics, and Strategies

    Beschreibung Profitable Customer Engagement: Concept, Metrics, and Strategies. The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.



    Buch Profitable Customer Engagement: Concept, Metrics, and Strategies PDF ePub

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    Profitable Customer Engagement, V. Kumar - Livro - Bertrand ~ Profitable Customer Engagement Concept, Metrics And Strategies de V. Kumar . idioma: Inglês . Editor: SAGE PUBLICATIONS INDIA PVT LTD. Edição ou reimpressão: novembro de 2013. Portes Grátis. 10% . 45,52€ Comprar RESERVAR Adicionado à lista de desejos. Poupe 4,55€ (10%) Cartão Leitor Bertrand . Envio até 10 dias portes grátis. APOIO À COMPRA CONSULTAR STOCK » RESERVAR Livrarias .

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