Beschreibung Brand Islam: The Marketing and Commodification of Piety (English Edition). From food products to fashions and cosmetics to children's toys, a wide range of commodities today are being marketed as "halal" (permitted, lawful) or "Islamic" to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most "halal" commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, "Brand Islam," as a clever marketing tool.Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.
Brand Islam: The Marketing and Commodification of Piety ~ Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and .
Brand Islam: The Marketing and Commodification of Piety ~ Brand Islam: The Marketing and Commodification of Piety - Kindle edition by Shirazi, Faegheh. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Brand Islam: The Marketing and Commodification of Piety.
Brand Islam The Marketing And Commodification Of Piety ~ Brand Islam: The Marketing and Commodification of Piety By . This is the main takeaway from Faegheh Shirazi’s Brand Islam. While it may seem like a predictable trajectory for market commodities catering to the global population of nearly 2 billion Muslims, Shirazi adds nuance to the many facets of what she calls ‘Brand Islam’ in this interdisciplinary study on Islamic marketing and .
The Commodification of Islam?: A Critical Discourse ~ Findings call attention to the commodification of Islam, revealing how marketers are transforming cosmetics into powerful symbols representing religious correctness and values, indices of one's piety.
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Middle Eastern Studies Catalog by The University of Texas ~ The Marketing and Commodification of Piety. Brand Islam The Marketing and Commodification of Piety B Y FA E G H E H S H I R A Z I. Focusing on the rise of “Brand Islam,” this book considers .
: Islamic Branding and Marketing: Creating A ~ Islamic Branding and Marketing: Creating A Global Islamic Business - Kindle edition by Temporal, Paul. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Islamic Branding and Marketing: Creating A Global Islamic Business.
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