Beschreibung Experiential Marketing: A Practical Guide to Interactive Brand Experiences (English Edition). The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
Experiential Marketing: A Practical Guide to Interactive ~ Experiential Marketing looks at the experiential marketing era, which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, communications which are designed to bring brand personalities to life.
Experiential Marketing: A Practical Guide to Interactive ~ Experiential Marketing: A Practical Guide to Interactive Brand Experiences - Kindle edition by Smilansky, Shirra. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Experiential Marketing: A Practical Guide to Interactive Brand Experiences.
Experiential marketing : a practical guide to interactive ~ Get this from a library! Experiential marketing : a practical guide to interactive brand experiences. [Shaz Smilansky] -- "The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing .
Experiential Marketing: A Practical Guide to Interactive ~ Buy Experiential Marketing: A Practical Guide to Interactive Brand Experiences 1 by Smilansky, Shirra (ISBN: 9780749452759) from 's Book Store. Everyday low prices and free delivery on eligible orders.
Experiential Marketing: : Bücher ~ Experiential Marketing: A Practical Guide to Interactive . Experiential Marketing (Englisch) Taschenbuch 4,2 von 5 Sternen 5 Sternebewertungen. Alle Formate und Ausgaben anzeigen Andere Formate und Ausgaben ausblenden. Preis Neu ab Gebraucht ab Kindle "Bitte wiederholen" 16,67 € — — Gebundenes Buch "Bitte wiederholen" 18,94 € 154,00 € 18,94 € Taschenbuch "Bitte wiederholen" 18,99 .
Experiential Marketing: A Practical Guide to Interactive ~ Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of .
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Experiential Marketing - Kogan Page ~ Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of .
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Engagement marketing - Wikipedia ~ Experiential marketing is a growing trend which involves marketing a product or a service through custom memorable experiences that engage the customers and create emotional attachment to the product/service. Physical and interactive experiences are used to reinforce the offer of a product and make customers feel as if they are part of them. Experiences are positively related to customer's .
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Experiential Marketing in Automotive Industry ~ Engagement Marketing is used to immerse consumers within the experience of a product or service by implicating and emotionally enhancing as many human senses as possible. (Smilansky, Shaz. "Why Experiential?" Experiential Marketing: A Practical Guide to Interactive Brand Experiences. Kogan Page, 2009. Print.)
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