Beschreibung Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design (English Edition). Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream.In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy’s eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination, and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
Streamliner: Raymond Loewy and Image-making in the Age of ~ Regarding your request for a review and my rating of the book " Streamliner: Raymond Loewy and Image Making i n the Age of American Industrial Design" ; this came from Thriftbooks of Reno, Nevada, U.S.A. arriving on 6th. September and delivered by the Argentine Postal Service in good condition, though packaging looked rather weak, the book came all right.
Streamliner: Raymond Loewy and Image-making in the Age of ~ Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design - Kindle edition by Wall, John. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design.
Streamliner: Raymond Loewy and Image-making in the Age of ~ Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design 344. by John Wall / Editorial Reviews. Hardcover $ 39.95. Hardcover. $39.95. NOOK Book. $24.99. View All Available Formats & Editions . Ship This Item — Qualifies for Free Shipping Buy Online, Pick up in Store Check Availability at Nearby Stores. Sign in to Purchase Instantly. Members save with free shipping .
Industrial Design: Loewy, Raymond: 9781585679850: ~ Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design John Wall. 4.7 . Raymond Loewy and Image-making in the Age of American Industrial Design John Wall. 4.7 out of 5 stars 6. Hardcover. $39.95 . Only 3 left in stock (more on the way). The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Robert Iger. 4.8 out of 5 stars 4,893 .
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Industrial Design.: Loewy, Raymond: 9789029529150: ~ Loewy, Raymond. Industrial Design. First edition. Amsterdam, De Arbeiderspers, 1979. 27 cm x 27 cm. 250 pages. With many black-and-white and colour illustrations throughout the book. Original Hardcover with original dustjacket in protective collector's mylar. From the library of dutch fashion designer Frans Molenaar. Very good condition with .
Raymond Loewy: Pioneer of American Industrial Design ~ Raymond Loewy (November 5, 1893 - July 14, 1986) was an industrial designer, and the first[citation needed] to be featured on the cover of Time magazine, on October 31, 1949.[1] Born in France, he spent most of his professional career in the United States. Among his work were the Shell and former BP logos, the Greyhound bus, the Coca-Cola bottle, the Pennsylvania Railroad GG1 and S-1 .
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Streamliners Locomotives And Trains In The Age Of Speed ~ brian october 2015 isbn kostenloser versand fur alle bucher mit versand und verkauf duch streamliners locomotives and trains in the age of speed and style explores the historical and scientific context for the development of streamlined locomotives and trains the designs that became standard bearers of north american speed and luxury and the contemporary popularity of the streamlined .
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Never Leave Well Enough Alone: : Loewy, Raymond ~ Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods - everything from toasters and refrigerators to automobiles and ocean liners - radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of "Time" in 1949; in 1990, he was selected as one of "Life's" "100 Most Important Americans .
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Industrial design / Britannica ~ Industrial design, the design of mass-produced consumer products.Industrial designers, often trained as architects or other visual arts professionals, are usually part of a larger creative team. Their primary responsibility is to help produce manufactured items that not only work well but please the eye and, therefore, have a competitive advantage over similar products.
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