Beschreibung Content Strategy: Connecting the dots between business, brand, and benefits (English Edition). If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy.Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.Inside the BookIntroduction to Content StrategyWhy Content Strategy and Why NowThe Value and ROI of ContentContent Under the HoodDeveloping a Content StrategyGlossary, Bibliography, and Index
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Brand Positioning - Definition and Concept ~ Brand Positioning is the key of marketing strategy. A strong brand positioning directs marketing strategy by explaining the brand details, the uniqueness of brand and itâs similarity with the competitive brands, as well as the reasons for buying and using that specific brand. Positioning is the base for developing and increasing the required knowledge and perceptions of the customers. It is .
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Strategy Map - Strategy Map Examples, How to, and More ~ Benefits of Strategy Maps. Strategy maps let your company's leadership team clearly visualize their goals and communicate them with the rest of the company. Set clear financial and customer goals. Visualize the connections between various ideas and show how those ideas could lead to specific results. Identify the necessary parts of the organization that will support new undertakings and .
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Theory in international business - UNCTAD ~ tic business strategies and operations, but they have not resulted in an international theory of cross-national busi-ness behaviour. The lack of a proper theoretical focus has diverted the discipline from an emphasis on policy and on conflicts and cooperation among corporations and Govern-ments. A framework for constructing such a theory can be built on existing bargaining theory. S .
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BoF - The Business of Fashion ~ How to Market to a Divided America. After a bitterly contested presidential election, the United States remains as deeply divided as ever on everything from politics to race at a time when consumers want the brands they buy to reflect their values, presenting a tricky challenge for business leaders.